Contemporary artist
Joseph Klibansky
Amsterdam, Est. 1984
01, Brand essence
Polished surrealism.
The work itself is chrome, bronze and hyperreal surrealism. The brand is deliberately its opposite. Still, flat, almost absent. The artwork is the subject. The brand is the passe partout.
Value
Refined
Premium without pretence.
Value
Surreal
Playful, but controlled.
Value
International
Amsterdam to Mykonos.
02, Logo
One wordmark, four contexts.
The wordmark is set in a light geometric sans (Helvetica Neue Light or Neue Haas Grotesk Light) at tracking 0.32em. No icon, no monogram, no secondary mark. The name itself is the logo.
Primary
Inverse
Chrome
Bronze
Rules
- Minimum clear space around the mark equals one cap height.
- Never rotate, stretch, shadow, or recolor beyond these four variants.
- When locked up with other marks, separate with a vertical 0.5px divider.
- Minimum display size, 80px wide on screen. 25mm wide in print.
03, Color
Three neutrals, two metals.
The palette mirrors the sculptures themselves. Chrome silver and bronze gold, on an ivory gallery floor. Signal Crimson is a rare accent reserved for releases, calls to action and edition markers.
Gallery White
Primary background
#FAFAF8
Ink Black
Typography, lines
#0A0A0A
Stone Grey
Secondary text, metadata
#8A8A85
Chrome Silver
Accent, editions, prints
#A8A8A3
Polished Bronze
Accent, sculpture references
#6B4A2B
Signal Crimson
CTA, new releases, sparingly
#A02030
04, Typography
One family, three weights.
Neue Haas Grotesk in Light (300), Regular (400) and Medium (500). Helvetica Neue is the system replacement. No italics, no underlines, no serifs.
Display, Light 300, tracking 0.32em, 34px, uppercase
BARE HUG
Title, Light 300, tracking 0.02em, 22px
Valley of the Kings, 2023
Caption, Medium 500, tracking 0.2em, 11px, uppercase
POLISHED BRONZE, EDITION OF 8
Body, Regular 400, line-height 1.7, 14px
Klibansky's work lives at the seam where photography, 3D rendering and sculpture meet. Each piece proposes a reality one step polished past the one we live in, confident enough to stand still.
05, Imagery
Materiality over narrative.
Photography shows surface, reflection and scale. Works live in space, not on a flat backdrop. No stock images of people looking at art, no overlays, no typography placed on the artwork itself.
Treatment
- High contrast. Natural light, or softbox studio only.
- No filters, no color correction beyond white balance.
- Always shoot in full context, floor to wall. Never silo the object in Photoshop.
- Square (1:1) or portrait (4:5) for social. 3:2 for editorial.
06, Principles
Four rules.
01
The work speaks.
Layout, typography and color step back. When a work is on the page, margins are at least 15 percent of the width. Text accompanies, never competes.
02
Sculpture is matter.
Chrome and bronze appear only as references to real material. Never as decorative accents. A gold button on a website does not exist inside this brand.
03
Silence is luxury.
White space is the primary design tool. Density reads as commerce. Stillness reads as gallery. Every element must justify its place.
04
International in English, personal in Dutch.
Collectors, galleries and press receive English. Editorial, Parool interviews and local collaborations use Dutch. Never mixed inside a single text.
07, Tone of voice
Confident, not promotional.
Yes
Tree of Life opens at Scorpios Mykonos, 21 June.
No
Wow, you absolutely don't want to miss this. Klibansky's newest masterpiece!
Yes
Polished bronze. Edition of eight. On request.
No
Order your unique collector's item now, while supplies last!
Yes
The work examines perception as place.
No
A fascinating journey through the imagination that will leave you in awe.
Joseph · Klibansky · Art Group B.V.